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Integrating Cultural Drivers into Employer Branding Strategies

Continually relying on your company’s prestige to do the talking in your employer brand is a sure way to fall behind the curve. Here’s how to find a genuine and meaningful position in the market.

Employer Branding, Brand Authenticity Feb 01 4 min read
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How to Create an Employer Brand for Today and Tomorrow

A strong employer brand should reflect the reality of how an organisation is, not merely what it wants to be. But it can also compel candidates with a vision of the future. Here’s how…

Employer Branding, Talent Attraction, Talent Retention Jan 26 3 min read
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How to Write an Effective Employer Brand Tagline

You know that short phrase that lives at the top of your careers site? Yes, it matters. Your employer brand tagline should distil the essence of your employer brand into a few well-chosen and…

Employer Branding, Talent Attraction Jan 25 2 min read
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How Your Organisation can Avoid DEI red Flags

Companies are investing serious money in their Diversity, Equity, and Inclusion (DEI) programmes. So, it’s important to avoid some common pitfalls to achieve success and ROI...

Employer Branding, Diversity, Equity and Inclusion (DEI), Talent Retention Jan 24 3 min read
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What is Gamification and How can it Boost your Employer Brand?

Whether you need to spice up your hiring tactics, create brand awareness or boost employee engagement levels, adding game elements to standard processes can greatly amplify their success.

Employer Branding, Talent Attraction Jan 18 4 min read
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The Power of Employer Branding in Tough Times

Maintaining a stellar employer brand is one of the most important and necessary ways to construct a recession-proof business...

Employer Branding, Talent Attraction, Brand Authenticity Jan 17 3 min read
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