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Employer Brand Strategy Sprint Series


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This New Hiring Tactic is Driving Away Top Talent

"Catfishing" is designed to reel in top talent but they're not taking the bait... In recruiting, you’re always wary of having the wool pulled over your eyes by a candidate. Do they really have the…

Employer Branding, Talent Attraction, Brand Authenticity Oct 20 3 min read
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Want a Unique Employee Value Proposition? Get those Tears Flowing

Crafting an EVP that is unique from your talent competitors and creates real impact means uncovering the emotional truth of working at an organisation. And for that, you need to dig deep...

Employer Branding Oct 13 3 min read
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The Unlikely Social Media Favourite that Can Boost your Employer Brand

If you still think TikTok is just for duets, lip-syncing and dancing tweens then we need to have a talk… As of 2022, TikTok has over 1 billion active monthly users and more of them are branching out…

Employer Branding, Talent Attraction Oct 13 3 min read
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What Level of Employer Brand do You Have and is it Fit for Purpose?

So you have established an employer brand but, is that it, or are there areas for improvement? How far are you from having the best employer brand for your organisation?..

Employer Branding, Brand Authenticity Oct 11
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Is Elon Musk About to Set Fire to Twitter's Employer Brand?

What effect would the leadership of Elon Musk have on the employer brand of Twitter and its capacity to retain its best talent?..

Employer Branding, Talent Attraction, Brand Authenticity Oct 06 2 min read
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Enough Talking: Four DEI Initiatives that Walk the Walk 

Hollow and intangible DEI commitments are no longer convincing without actions and outcomes. Take a look at some examples of diversity initiatives which followed through on the rhetoric...

Talent Attraction, Employer Branding Oct 04 3 min read
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