Employer Value Proposition
Imagine a proposition so compelling it’s impossible to ignore.
Creating a Brilliant Employee Value Proposition
An Employee Value Proposition (EVP) forms the backbone of your Employer Brand. It is what will attract the right talent to your organisation by giving a 360-degree view of what it’s like to work there.
A great EVP should honestly describe the demands, challenges, weaknesses and struggles that employees might face. If you only accentuate the positives about your organisation, without authentically reflecting the reality, you won’t attract and retain the right people.
Give and Get
Our Give and Get approach to EVP outlines exactly what is required from the employee (the Give) and what they will get in return for their commitment (the Get).
It repels the many and compels the few with impactful storytelling that inspires purpose and belonging, to attract and retain talent.
Employer Branding Sprint Series Course
Do you want to know more about employer branding and developing an employee value proposition? With our Employer Brand Strategy Course, you can expand your knowledge and accelerate your career!
We help brilliant businesses define their EVP
Why we're industry thought leaders
All Resources
Give & Get Employer Branding
Buy NowOur ‘Give and Get’ approach is now being used by multiple companies around the world and the book has become a global bestseller.
Give and Get book launch film.
Our ‘Give and Get’ approach is now being used by multiple companies around the world and the book has become a global bestseller.
Obvious Signs you Need to Refresh Your EVP
If change is afoot within your organisation, you probably need a re-evaluation of your employer brand. Here are some subtle and not-so subtle signs to look out for…
How Does Career Catalyst Positioning Fit Into Your Employer Brand?
Your employee value proposition needs to be baked into your employer brand strategy, which starts with the 3 C’s. Find out what Career Catalyst really means.
10 Things Candidates Really Need to Know About Your Vacancy
Answer these questions and see a reduction in bounce rate and improve conversion towards completed applications...
Employees Without Borders: How Employers Can Snap Up International Talent
The rise of remote working has led to many new opportunities, and hiring internationally can bring many benefits to employers who know where to look.
Boost Your Job Description Pages With ‘Give and Get’
Here’s how you can apply the “give and get” methodology to make your career pages sing with your employer branding and employee value proposition.
Ready for Intentional Culture Creation?
At Ph.Creative, we live by our creed as Defenders of Happiness. We’re bringing career happiness to hundreds of thousands of employees, and, in turn, their employers. And we’d love to do the same for you and your organisation.
Happiness and business don’t have to be mutually exclusive. Get in touch, and see how we can help today.