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Employer Brand Strategy Sprint Series

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Employer Value Proposition

Imagine a proposition so compelling, it’s impossible to ignore.

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Creating a Brilliant Employee Value Proposition

An Employee Value Proposition (EVP) forms the backbone of your Employer Brand. It is what will attract the right talent to your organisation by giving a 360-degree view of what it’s like to work there.

A great EVP should honestly describe the demands, challenges, weaknesses and struggles that employees might face. If you only accentuate the positives about your organisation, without authentically reflecting the reality, you won’t attract and retain the right people.

Give and Get

Our Give and Get approach to EVP outlines exactly what is required from the employee (the Give) and what they will get in return for their commitment (the Get).

It repels the many and compels the few with impactful storytelling that inspires purpose and belonging, to attract and retain talent.

EVP Content Image Mayborn
We helped the parent company of Tommee Tippee catalyse their spirit, heart and ambition into a strong, yet warm EVP

We help brilliant businesses define their EVP

  • Ge@2X
  • Nike@2X
  • King@2X
  • Tipico@2X
  • Vf@2X

Why we're industry thought leaders

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Give & Get Employer Branding

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Our ‘Give and Get’ approach is now being used by multiple companies around the world and the book has become a global bestseller.

Give and Get book launch film.

Our ‘Give and Get’ approach is now being used by multiple companies around the world and the book has become a global bestseller.

Give & Get Employer Branding

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Our previous bestseller 'Getting Goosebumps', a digital marketing bible.

Getting Goosebumps

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Ready for Intentional Culture Creation?

At Ph.Creative, we live by our creed as Defenders of Happiness. We’re bringing career happiness to hundreds of thousands of employees, and, in turn, their employers. And we’d love to do the same for you and your organisation.

Happiness and business don’t have to be mutually exclusive. Get in touch, and see how we can help today.

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