Resources
Latest Whitepapers
How to Wield the Power of Employer Branding
Employer Branding is an untapped potential goldmine for many organisations' talent attraction and retention strategies. In this comprehensive guide, learn how to harness the power of your employer brand and use it to it's full potential from the employer branding experts at Ph.Creative.
Latest Guides
Google For Jobs - Beginners Guide
Google for Jobs has fast become one of the go-to places to advertise a vacancy for recruiters and hiring managers worldwide. Our guide provides some great tips on how to reduce job board spend by utilising Google’s free service. Find out how to get the best from your job ads
Recruitment SEO: A Comprehensive Guide to SEO for Careers Websites
If you’re under any pressure at all to reduce recruitment agency dependency and fees, you need to read this book. If you’re spending too much money on job boards because your careers site doesn’t deliver enough job applications, you need to read this book. If you’re constantly battling to beat your competitors to attract the same top talent month on month, you need to read this book.
Latest Talent Attraction & Employer Branding Resources
Give & Get Employer Branding
Repel the many and compel the few, with impact, purpose, and belonging. Give & Get Employer branding provides tangible steps to help you re-recruit the talent you have and set you up to win more than your share of the top talent in the future.
Getting Goosebumps - Content Matrix Template
To help you implement the ideas and advice in Chapters 5 and 6 of Getting Goosebumps, we've created a content matrix template. Download it and you'll be planning, creating, scheduling and sharing great content in next to no time.
Getting Goosebumps - Creating your own Content Matrix Template
A content matrix is one of the most valuable tools any marketer can have in their armoury. By plotting your content, you’re forced to consider the most fundamental concepts of your content strategy and then organise your time and budget around them.
Getting Goosebumps - Brand Value Guidelines
The most important starting point for any brand looking for scalable success online is to define their brand values. In order to do this, you need to establish your cause, or your ‘why’. Your ‘why’ should be your core brand value and should be carried through all of your content/messaging.
Getting Goosebumps - Marketing Automation
If you’re looking to really hit the ground running with your inbound marketing strategy, you’re probably planning the best way to manage all the platforms you’ll be utilising. It can be a difficult task managing social channels, blogs and website traffic across multiple platforms and one that usually proves a challenge for even the most skilled of marketers.