Employer Brand Agency
We turn employer branding into your unfair advantage.
What is Employer Branding and Employee Value Proposition?
No business should rely on its consumer brand to attract and retain the best people. The values reflected in that brand are not intended to reveal the true experience of working at an organisation.
Developing an impactful Employer Brand and Employee Value Proposition (EVP) is therefore vital for attracting the right talent.
In an ever more competitive job market, employers must be transparent about their corporate values and working culture, repelling the many and compelling the few with an Employer Brand that ensures the right fit for employer and candidate.
Your EVP sits under that Employer Brand and summarises the give and get of incentives and benefits workers receive in exchange for skills, experience and performance.
Who is Employer Branding For?
Most companies and organisations can benefit from good Employer Branding, particularly if they are:
- • Struggling to find the right talent
- • Experiencing high turnover
- • Growing fast and have big gaps to fill
- • Want a more unified culture
- • Paying too much per hire
- • Looking to simply refresh an old Employer Brand
The Three As
Attention – This is where we determine the ideal reputation your organisation needs to find and retain the right talent. What do you want to be famous for?
Affinity – Here we develop a proposition that sums up and cultivates the environment that talent is looking for in an employer.
Affection – This is the fun bit, where we bring those messages to life from a talent experience perspective.
Employer Branding is for Global Organisations and SMEs
Whether you are a global giant or a regional SME, size doesn’t matter when creating an Employer Brand. The scale is different, but the elements are largely the same across all companies, big or small.
You want to attract and retain the right talent and improve your reputation – standing out above your competition as a place where people really want to work with purpose and belonging. Your values match their values. It’s the perfect fit. And when employees genuinely live and breathe your company values, customers can see it – so it’s good for business too.
Some of Our Amazing Clients
Repel the Many to Compel the Few
An EVP is as much about repelling the wrong people as it is about attracting the right ones. Think of it as a filter that sits between your recruitment marketing and your inbox. It’s about quality over quantity. Attracting fewer great candidates is much better than many bad fits. Attracting the right people is essential if you want to create a healthy, successful, and happy workplace culture.
A good EVP tells the truth about the struggles employees might face in order to succeed at your company. You'll be amazed at what happens to your recruitment funnel when you balance those demands against the rewards applicants stand to gain in return.
Employer Brand Reputation
An employer’s reputation can be broken down into what we like to call the 3 Cs:
- Career Catalyst – Will it help their career?
- Citizenship – Does it match their values?
- Culture – Will they enjoy working there?
Candidates are better equipped to pick and choose their own career paths than ever before. A bad application experience can really damage your reputation – people in the same industry talk – that’s why an incredible candidate experience is vital. Every touchpoint counts.
Employee Value Proposition
We believe your Employer Brand and EVP become much more effective when you’re clear about what everyone brings to the table. We call this Give and Get – if you give us this, we’ll give you that. Simple.
Building Your Reputation
In this clip from our Employer Branding Strategy Sprint Series, our CEO Bryan Adams explains what it takes to build a tangible, relatable employer reputation.
Why we're industry thought leadersAll Resources
Give & Get Employer BrandingBuy Now
Our ‘Give and Get’ approach is now being used by multiple companies around the world and the book has become a global bestseller.
“How Marketing Leaders Can Cultivate An Appreciation Culture For Better Team Retention”
“Make Your Employer Brand Stand Out in the Talent Marketplace”
“Your career website needs to reflect your employer brand and employee value proposition. Today’s employees want to know whether your vision and mission align with their values.”
“How to Give Recent Graduates a Solid Career Path”
“How to Use Employer Branding to Protect Against a Mass Exodus of Talent”
“Will new titles boost retention? Here's why the popular tactic could backfire.”
“4 Questions College Grads Should Ask Before Accepting a Job￼”
Our employer branding process
We deliver an honest, unique and powerful employer brand that everyone in the business will believe in and be proud of:
We start with project objectives, scope, logistics, roadblocks and opportunities. We confirm key strategic requirements, understand KPIs and create benchmarks.
We conduct qualitative and quantitative research from one-to-ones, focus groups and surveys.
We collate all the information, distil the insights and summarise the themes from the first two phases.
Armed with all the information we need, we create the strategy – building the big idea and defining the persona profiles.
We get creative as we develop the look and feel of the Talent Attraction campaign.
Next, we focus on KPIs to monitor the successful implementation of the campaign strategy and tactics over time.
This is where we deploy campaigns, global and local, channel management, rhythms and routines for agile working and communications. We monitor, measure and improve based on dashboard performance.
Diversity, Equity and Inclusion Branding
A richer and more inclusive workforce is good for business. It brings a wider mix of ideas to the table and helps you better serve a more diverse range of communities and customers. But when diversity is at the heart of your talent attraction strategy or Employer Brand, it needs genuine insight, a delicate touch and bags of creative ideas. The last thing you want is to get it wrong, offend people or create something that seems tokenistic. And that’s where we can help…
Some of Our Diversity, Equity and Inclusion Clients
Want to tell your story?
At Ph.Creative, we live by our creed as Defenders of Happiness. We’re bringing career happiness to hundreds of thousands of employees, and, in turn, their employers. And we’d love to do the same for you and your organisation.
Happiness and business don’t have to be mutually exclusive. Get in touch, and see how we can help today.