If you’re looking to really hit the ground running with your inbound marketing strategy, you’re probably planning the best way to manage all the platforms you’ll be utilising. It can be a difficult task managing social channels, blogs and website traffic across multiple platforms and one that usually proves a challenge for even the most skilled of marketers.
Repel the many and compel the few, with impact, purpose, and belonging. Give & Get Employer branding provides tangible steps to help you re-recruit the talent you have and set you up to win more than your share of the top talent in the future.
A lot of online conversations lack context. It’s all too easy to forget that behind every social media profile is a living breathing human being with needs and unique interests. Download the Future of Social Media today.
A content matrix is one of the most valuable tools any marketer can have in their armoury. By plotting your content, you’re forced to consider the most fundamental concepts of your content strategy and then organise your time and budget around them.
We at Ph.Creative have discovered that social media isn’t just social media anymore; it’s much more than that. To be successful across the myriad of available channels you need to combine a variety of other marketing disciplines. To be truly effective you need to have your personas defined, your influencers engaged and your remarkable content scheduled.
The most important starting point for any brand looking for scalable success online is to define their brand values. In order to do this, you need to establish your cause, or your ‘why’. Your ‘why’ should be your core brand value and should be carried through all of your content/messaging.
To help you implement the ideas and advice in Chapters 5 and 6 of Getting Goosebumps, we've created a content matrix template. Download it and you'll be planning, creating, scheduling and sharing great content in next to no time.
Being able to effectively define and implement your brand values is crucial. These organizational charts enable you to do just that. Download the chart today.