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Musk Tweet 1 Min

The Uncomfortable Truth about Returning to the Office

Elon Musk’s recent rule changes at Twitter have sent ripples throughout the workforce. Or what’s left of it. But has he just done employers across the world a favour?

Employer Branding Nov 17 3 min read
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Free Strategies to Boost Your Employer Brand

No money? No problem. In an ideal world, you’d have infinite budget from eager stakeholders to launch a world-class employer branding project - but it doesn’t always happen.

Employer Branding Nov 17 2 min read
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What Now For Twitter and Tech Market Recruitment?

Twitter's new owner has been handing out the redundancy notices, while elsewhere in the tech sector other notable brands have been doing similar. A real test for their employer brands...

Employer Branding, Talent Attraction Nov 10
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Give and Get Marketing in the Real World

Our Give and Get approach to employer branding seeks to compel the right candidates and repel the unsuited and it’s an approach that is increasingly popular elsewhere too…

Employer Branding, Talent Attraction, Brand Authenticity Nov 10
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Elevating Your Employer Brand: The Impact of Aspirational Messaging

Every organisation today is on a mission to become a stickier workplace. If you had the opportunity to give your employees something great to look forward to, why wouldn't you grab it with both hands?

Brand Authenticity, Employer Branding, Talent Attraction Nov 09
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Do You Have What It Takes to be in School of Rock?

Bringing your employer brand to life requires impactful story structures to captivate and inform your talent audience. Here we look at how one such structure was used in the film School of Rock…

Employer Branding, Brand Authenticity Nov 02 4 min read
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