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What Now For Twitter and Tech Market Recruitment?

Twitter's new owner has been handing out the redundancy notices, while elsewhere in the tech sector other notable brands have been doing similar. A real test for their employer brands...

Employer Branding, Talent Attraction Nov 10
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Give and Get Marketing in the Real World

Our Give and Get approach to employer branding seeks to compel the right candidates and repel the unsuited and it’s an approach that is increasingly popular elsewhere too…

Employer Branding, Talent Attraction, Brand Authenticity Nov 10
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How to Balance Aspirations with Authenticity for a Strong Employer Brand

Every organisation today is on a mission to become a stickier workplace. If you had the opportunity to give your employees something great to look forward to, why wouldn't you grab it with both hands?

Brand Authenticity, Employer Branding, Talent Attraction Nov 09
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Do You Have What It Takes to be in School of Rock?

Bringing your employer brand to life requires impactful story structures to captivate and inform your talent audience. Here we look at how one such structure was used in the film School of Rock…

Employer Branding, Brand Authenticity Nov 02 4 min read
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7 Habits of a Highly Effective Employer Brand Manager

The ability to prove the efficacy of your strategy is vital to get the budget and advocacy of your leaders. How do you measure up against this New York Times best-selling author’s habits for success?

Employer Branding, Talent Attraction Nov 01 2 min read
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5 Proven Ways to Protect your Employees from Bears

Millions of years ago, when our ancestors were prey to much larger animals, they formed protective groups. To be a member of that protective group, you had to contribute something. In other words, you

Employer Branding, Brand Authenticity Oct 28 2 min read
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