Find resources from the Employer Branding Experts
How to Harness the 'Human Algorithm’
Technology is essential to a data-driven marketing strategy, but to really connect with your audience, nothing can really replace the human element and emotions are crucial decision drivers...
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The Science Behind Connecting Through Storytelling
People may forget what you said, but they will never forget how you made them feel. Which is why memorable and emotive storytelling is crucial to any employer brand. But what does the science say?..
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4 Ways AI will Transform Work Life for Everyone
What does the effect of AI hold for the future of employment? While at RecFest we spoke to futurist Matt O'Neill to find out how we should embrace the new tools at our disposal and what comes next...
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3 Inspiring Employer Brand Ideas from RecFest 2023
RecFest 2023 was a wild ride - and we don't just mean the Ferris wheel and the precarious-looking mechanical bull. We’re talking about the smorgasbord of fresh ideas, insights, and expertise on…
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300 Applications in 3 Weeks: How Manchester Airport's New Scheme Took Flight
Finding new talent for hard to fill roles saw Manchester Airport Group create a new type of apprenticeship with a job at the end of it and a clear career path as part of its EVP...
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90% of Talent Care More About This than Salary
Whether you appreciate the value of employer branding or not, there’s no getting away from the fact today’s talent want more from their job than before. Millenials and members of Gen Z, who make up…
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