Find resources from the Employer Branding Experts
How to Sell Anything to the Right Buyer
Understanding your candidate audience and being able to sell them an authentic vision of your organisation is the key to finding and keeping the right talent...
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4 Brand Lessons from Seth Godin in 4 minutes
Set your timer, go. According to Seth Godin’s hit marketing book Purple Cow, the only way for brands to get through to the consumers who already have everything they need, is to stand out and be…
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Is Fixing Your Leaders the Answer to Talent Retention?
How important is leadership when it comes to talent retention? Author Joe Mull's new book argues that it essential to creating the fertile conditions for keeping people. But is it enough on its own?
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Is your Employer Brand Attractive or Compelling?
To reel in new recruits, most organisations are engaged in a perpetual game of one-upmanship, too busy to take stock of whether what they are offering has real substance and whether it is drawing in…
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Employer Brand isn’t about recruiting, it’s this…
The real value that you will get from your Employer Brand isn’t about recruitment. This is what it is really about….
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Why “Red Flags” in Job Descriptions are Not as Bad as You Think
Recent research from Revelio Labs has revealed that so-called “red flag” language in job descriptions is on the up. That’s phrases like "can multitask," "fast-paced environment," "must handle stress"…
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