Skip to content
Employer Brand Strategy Sprint Series


Limited tickets available

#16 The Most Compelling Story with Scott Stratten

The Most Compelling Story with Scott StrattenIn this episode of Getting Goosebumps: The Power of Storytelling, I had the awesome opportunity to chat to the president of Un-Marketing, professional storyteller and one of the top Twitter influencers in the world… Scott Stratten! With his own business podcast series and four best-selling business books, including his latest: “Unselling: The New Customer Experience”, it’s safe to say that Scott knows his stuff when it comes to connecting with an audience. 

The most compelling story 

In the digital world, there are so many methods to pick from when we’re approaching storytelling…but which one is the most compelling? Scott sheds some light on the answer to this and gives us some invaluable insight into why sometimes, taking a back seat and letting other people talk instead is the most effective solution you’ll find.

The link between content and stories

We also identify the differences between our stories and our content… Is the purpose of content to spark off conversations and stories? Knowing how to separate the two can help us to effectively link them together, and as a storytelling expert, it goes without saying that Scott’s successfully mastered the structuring behind it!

Storytelling can’t be forced

We also talk about one of the biggest storytelling mistakes as Scott reveals why he believes storytelling simply can’t be forced. It all comes down to being good at what you do. In his opinion, if you know you’re good at what you do, you should be telling everyone…and if you’re GREAT at what you do, other people will tell everybody else for you!

So plug your headphones in and find out how to become the best storyteller you can be…

Do you agree with what Scott has to say? Let us know your thoughts in the comments below!

Check out the next episode of Getting Goosebumps, "Using Emotion To Influence Decisions" with the CEO of TopRank, Lee Odden.

Recent Podcasts

#48 How Ann Zuccardy became an accidental neuroscientist

This week I am joined on another episode of Getting Goosepumps by Ann Zuccardy, and what an episode it is. Ann a former writer who suffered from a brain injury has since become, what she explains to be, an accidental neuroscientist. 4 years following her injury Ann has learned that the majority of…

#47 Doing the right thing by your customer with Jay Baer

On this week’s episode of Getting Goosebumps, I have the chance to chat with master marketer, NY Times bestselling author and keynote speaker Jay Baer.

#46 Using comedy to engage your audience with Jack Kester Milner

So on this weeks episode I am joined by Jack Kester Milner. Jack’s career history includes an impressive simultaneous career as a director writer, comedy actor and producer in television, radio and film.

#45 Telling your employer brand story with Lars Schmidt

On this weeks episode of Getting Goosebumps I will be talking to founder and principal of Amplified Talent, Lars Schmidt. Lars is an expert in intersecting culture, talent and brands and has a background in developing innovative strategies at NPR. He is also the Co-founder of HROS – a platform designed to bring an open sourced approach to HR & Recruitment.

Let’s Talk