Skip to content
Employer Brand Strategy Sprint Series
:::

LEARN EMPLOYER BRANDING FROM GLOBAL EXPERTS

Limited tickets available

#47 Doing the right thing by your customer with Jay Baer

Doing the right thing by your customer with Jay BaerOn this week’s episode of Getting Goosebumps, I have the chance to chat with master marketer, NY Times bestselling author and keynote speaker Jay Baer.

Jay is president of social media and content consultancy Convince & Convert. He has founded five companies and had worked with a range of renowned brands such as Sony, Nike and The United Nations. He’s been named the third most influential social media blog in the world by Social Media Examiner.

Hear what Jay has to say about embracing complaints, making the voice of the customer your consistent touch point and a surprising opinion on the role that empathy plays when it comes to brands.

Learn from the negatives

Embracing, even welcoming, negative feedback and complaints is key to Jay’s advice. Learn how ignoring complaints – especially in public domains such as social media – could be lethal to your reputation and how to start ‘hugging your haters’.

How the voice of the customer has transformed brand communication

Brands have suffered from having many different internal voices emerging from different departments. This results in a lack of consistency. But it’s your customers’ and candidates’ voices that really serve to bring a much needed consistency across all of your communications.

Brands don’t have feelings, people do

Learn Jay’s opinion on brands with empathy and why trusting your employees to do the right thing by your customers is the only way to generate authentic compassion. It’s all about people talking to people.

Recent Podcasts

#48 How Ann Zuccardy became an accidental neuroscientist

This week I am joined on another episode of Getting Goosepumps by Ann Zuccardy, and what an episode it is. Ann a former writer who suffered from a brain injury has since become, what she explains to be, an accidental neuroscientist. 4 years following her injury Ann has learned that the majority of…

#46 Using comedy to engage your audience with Jack Kester Milner

So on this weeks episode I am joined by Jack Kester Milner. Jack’s career history includes an impressive simultaneous career as a director writer, comedy actor and producer in television, radio and film.

#45 Telling your employer brand story with Lars Schmidt

On this weeks episode of Getting Goosebumps I will be talking to founder and principal of Amplified Talent, Lars Schmidt. Lars is an expert in intersecting culture, talent and brands and has a background in developing innovative strategies at NPR. He is also the Co-founder of HROS – a platform designed to bring an open sourced approach to HR & Recruitment.

#44 The Craft that is Comedy with James Acaster

On this weeks episode of Getting Goosebumps, I am joined by Stand-Up Comedian James Acaster. James has been a comedian for the last 8 years and has appeared on Mock the Week, Live at The Apollo & Russel Howard’s Good News! He gives insights into the world of comedy that is far removed from the world of business.

Let’s Talk