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Employer Brand Strategy Sprint Series


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#01 Who Make The Best Storytellers with Brian Clark of CopyBlogger

Who Make The Best Storytellers with Brian Clark of CopyBloggerOn this episode of Getting Goosebumps: The Business of Story-telling, I had the great opportunity to chat with Brian Clark, CEO of Rainmaker Digital (formerly Copyblogger Media)

Named one of the world’s 50 most powerful blogs by The Guardian, it’s no surprise that the man behind Copyblogger had some really valuable thoughts to share.

Brian provides advice and solutions that empower people to successfully grow their businesses through social media and online marketing, so he’s the perfect guy to chat to for some marketing advice.

The influence of Copyblogger on Content Marketing

Brian explains the progression of the very successful Copyblogger.

It turns out…he was actually doing content marketing before content marketing existed!

Who make the best storytellers?

We discuss who the best storytellers in the world really are.

Should we be taking more notice of the timeless story-tellers than modern-day speakers?  

Reverse engineering your audience

Brian reveals the reasons why reverse-engineering is so important. After all, I think we can all agree that people aren’t always easy to understand!

It takes time and effort to really understand people…and you can’t always plan ahead! It’s time to listen to your audience, even if it throws off what you had in mind.  

Links and References:

Do you agree with what Brian has to say or do you have any questions for him? Let us know in the comments below, we’d love to hear from you.

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