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Employer Brand Strategy Sprint Series


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The right direction

Chapter 2 : Resources

Here you’ll find everything you need to accompany the second chapter of Getting Goosebumps.

This chapter covers the essential steps you must take in order to define 

Download the ebook to start effectively incorporating your values into your content strategy.

SMART objectives template download

Download our SMART objectives marketing goals template below to start planning your business goals with clarity.

Featured tools

Google Analytics

Google Analytics is an essential tool in understanding your website traffic sources, ecommerce goals, search terms and audience demographics.

Dash This makes your reporting tasks simple, and pulls information from a range of sources. Allowing you to create weekly, monthly, quarterly and annually and providing an instant snapshot of your performance, Dash This is a great tool to add to your armoury.

Recommended reading

Breakthrough! How Great Companies Set Outrageous Objectives - And Achieve Them

Bill Davidson

Although not strictly an inbound marketing text, this book looks at more than 70 breakthrough brands, including IBM, Dell and American Standard and shows how they adopted outrageous objectives and what happened when they achieved them.

Click here to buy

Mastering the Rockefeller Habits

Verne Harnish

This book champions prioritisation and will help you to identify what’s critical for you to achieve in the next 90 days, helping you communicate it to your team, creating energy and focus.

Click here to buy


Learn how to define and understand your audience, with our list of resources from the third chapter of Getting Goosebumps, "Audiences and the Art of Listening".

Download here: Implementing your brand values ebook

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