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Employer Brand Strategy Sprint Series


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Audiences and the art of listening

Chapter 3: Resources

Welcome to the resources page for chapter 3: Audiences and the art of listening.

Here you’ll find everything you need to accompany the third chapter of Getting Goosebumps.

This chapter helps you define and thoroughly understand your audience, so you can create content that engages with them on an emotional level.

Industry market research tools

The listed websites below can help you gain valuable industry insights and validation. Explore the links to learn more.

Solicited site feedback tools

If you’re looking for customer feedback, the websites listed below offer some practical and useful tools.

Recommended reading

Buyer Personas

Adele Revella

See your offering through your buyer's eyes for more effective marketing. Buyer Personas is the marketer's actionable guide to learning what your buyer wants and how they make decisions.

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The New Rules of Marketing & PR

David Meerman Scott

Learn how to leverage the potential that digital communication offers your business by harnessing the power of the internet. Learn how to create compelling messages, get them in front of customers, and lead those customers into the buying process.

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Chip Conley

Centring on Maslow’s hierarchy of needs, Chip Conley walks readers through the process and strategy of building and sustaining a profitable business. Focusing on the experiences customers, employees and investors have with great companies, Peak explains how to inspire loyalty, brand status and ultimately foster maximum performance.

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Learn how to leverage your audience with our list of resources from the fourth chapter of Getting Goosebumps, "Right Place, Right Time".

Download here: Persona and empathy mapping ebook

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