Find resources from the Employer Branding Experts
1 Simple Formula for a Powerful Employee Value Proposition
Employer branding is a lot like marketing. It’s often called the “human side” of marketing because you’re not selling products or services, you’re selling a company: its experience, its culture, its…
Read moreTranslating Values into Actions: Building a Tangible Workplace Culture
Values alone cannot help you build and foster a culture you want. You must define how they show up in the form of behaviours and actions. Here's how...
Read moreHow to use Data to Smash your Recruitment Goals
Trying to build an effective recruitment campaign without the right data is like trying to play lacrosse with a plastic spork – you probably shouldn't bother. When it comes to seeing proper results…
Read more5 Changes BrewDog made to Fix its Candidate Experience
BrewDog has had a bumpy ride. After a scathing open letter from former staff members detailing the toxic company culture went public in 2021, the beer behemoth’s employer reputation was left in a…
Read moreHow Job Preference Trends Impact Employer Branding
So-called "lazy girl jobs" have caused much chin stroking among recruitment sector commentators of late. Is it more evidence of a malaise among young workers or is there something else at play?...
Read moreHow To Create an Effective Recruitment Marketing Strategy
You can use your employer brand to attract top talent to your organization using well-designed recruitment marketing strategies. Click to learn how.
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