How a New Careers Site Got Candidates In The Zone… DAZN, that is!
How Ph.Creative Helped DAZN Build a careers website.
As DAZN expanded into new territories to make its mark on a global scale, it required a website to further cement the messaging of its employer brand and EVP. This would truly unite the workforce, as well as showcase the incredible opportunities on offer as DAZN expanded out across the globe. There was a specific need for streamlined, efficient recruitment - putting the right people into the right roles, fast.
As an aspiring, premier subscription sports streaming service, DAZN was a simple start-up in 2015, but in the space of four years had grown to encompass over 2,500 employees - truly astonishing growth, but to be expected in this digital world. However, it needed to add a further 1,000 employees to the team in 2019, filling key development hubs within locations with no existing brand presence, facilities, or employees.
It had the potential to be a bumpy ride… so DAZN partnered up with Ph.Creative to provide a smooth solution.
We built a smooth and sleek careers website that truly connected with DAZN’s potential candidates. It showcased the existing employer brand to offer applicants an insightful view into life working at DAZN, and also had tools to help them visualise the team, office, and location they could potentially be working in.
Filming hundreds of DAZN employees across the world, we created a suite of authentic, engaging and emotive content for users to enjoy and tried to pre-empt potential candidates’ questions, giving them information on where to hang out, where to eat, how to get around… so they could truly understand the DAZN experience but also the experience of working abroad before they applied.
The site we created was responsive, optimised for mobile experience and loaded up with on-brand content. A focus for us was creating an environment where finding, engaging with, and applying for a role was super-simple - so we developed functions like “Saved Jobs” and “Related jobs”, mapped relevant images to job pages, and even integrated the DAZN Instagram careers feed and blog - all creating an incredibly rich visualisation of life at DAZN.
Since the launch of the site, we have seen exceptional results which speak to the site’s effectiveness:
- 46% of DAZN hires now come through its careers site (a huge increase on the old platform which delivered only 17%)
- They have received 24,000 applications
- They have over 90,000 visits to the site per calendar month (tripling the old site’s performance).
Thanks to the metrics reporting we have provided, DAZN’s recruitment team now review performance on a weekly basis, enabling it to make informed strategic decisions that affect business processes and outputs.