No money? No problem.
In an ideal world, you’d have infinite budget from eager stakeholders to launch a world-class employer branding project - but it doesn’t always happen.
Luckily, zero budget does not have to equal zero influence. An effective employer brand leader looks for the small ways to have a big impact.
Here are some tips to boost your Employer Brand that don’t cost a dime.
1. Perfect your storytelling
Sit down with one of your leaders or a colleague who’s worked at the company for years. Ask them about their best day at work, and their toughest moment. Keep digging until you find one story that captures a core aspect of your employer brand and write it down.
Use every format you can think of: blog posts, video, LinkedIn post, even audio recording. Work smarter by repurposing valuable content and sharing it across all channels.
2. Use video content
Video content is king for driving engagement. According to a HubSpot report, 53% of consumers would like to see more video content from their favourite brands.
Don’t be put off by the idea of low production videos; they still work. People love to see unfiltered, authentic content because it has a sense of credibility.
If you’re unsure where to start, make use of TikTok’s engaging (and free) video-editing features but post the results on LinkedIn. Ask employees to participate in 60 second interviews where they can give testimonials about the company and don’t be afraid to step on the other side of the camera yourself.
3. Nail your onboarding
A warm welcome costs nothing, which means there are plenty of ways to finesse your onboarding process without a budget.
Make sure new starters are assigned a buddy to help them settle in and learn the ropes, schedule check-ins where the newbie can ask questions, and let them know how they can get involved with any company clubs or activities.
The greater the sense of community and belonging they feel, the better.
4. Refresh your headlines
Don’t settle for tired, overdone phrases like ‘Join us’ or ‘We’re Hiring!’ Your headlines are prime real estate on your job posts, so why not make them work harder for you?
Write 10 (or as many as you can think of) eye-catching headlines that are in harmony with your brand messaging and share them with recruiters and hiring managers.
Pro tip: Using a compelling statement, fact or question can help to hook candidates’ attention.
5. Know your social media hacks
There are countless of social media hacks out there that can help you expand your reach.
For example, as soon as an important social media post goes out on LinkedIn, ask all relevant team members to engage with it. Likes, comments and shares all prime the algorithm to expand your reach. Likewise, if an employee shares a story online, show the post some love and encourage recruiters to do the same.