Inbound Marketing Blog - January 2014

The latest inbound and digital news, advice and insights from the Ph.Creative team.

As featured in Hubspot's Top 100 Marketing Blogs.

Using Music In Your Content Marketing Strategy

Using Music In Your Content Marketing Strategy

There are many industry blogs on the internet that discuss how there is more to content marketing than long blog posts, some audiences are more receptive to creative content such as video, audio or design. In this blog post I will look at how using music in a content marketing strategy is ideal for some brands.

How Your Site Search May Be Killing Conversions

How Your Site Search May Be Killing Conversions

Imagine this scenario; You are shopping on the high street and you're in the pet shop looking for the dog food and so you ask a friendly member of staff where you can find it, the staff member doesn't listen to what you say apart from the word "dog" and tells you the location of the dog bowls, dog toys, dog leads, dog grooming products, dog hats, dog Halloween costumes etc. Would you continue to shop there?

Believe it or not your site may be doing the same thing, preventing visitors from finding your products and therefore preventing online sales.