Inbound Marketing Blog - September 2013

The latest inbound and digital news, advice and insights from the Ph.Creative team.

As featured in Hubspot's Top 100 Marketing Blogs.

How Red Bull Leverage Social

How Red Bull Leverage Social

Red Bull, the energy drink giant, has taken well to the changes in social media over the past several months. They have become synonymous with words like crazy and mad as they forever stay one step ahead of the game by conjuring up absolutely insane, world record breaking stunts. Here we show you a couple of our favourite campaigns and stunts Red Bull have carried out with the help of the social media and digital world.

GTA V, Gamification & Gen Y

GTA V, Gamification & Gen Y

The most anticipated entertainment product was released last week, it's made over $1bn, it's content gone viral on numerous occasions, and tells a sublime story. Read here to see the marketing elements of GTA V.

Improving video visibility the facts

Improving video visibility the facts

Using online video is one of the most effective ways in getting your business found on Google. YouTube is the second largest search engine on the web and businesses are beginning to realise that jumping on the video bandwagon and producing engaging content can jump kick content to Page 1, increasing brand visibility and evidentially leading to more sales.

Top 30 insurance influencers on Twitter

Top 30 insurance influencers on Twitter

Commonly regarded as one of the more “traditional” sectors, when we think about the insurance industry, social media, creativity and engagement do not immediately spring to mind. We don’t like making assumptions though, so we have done some digging on Twitter and found a host of businesses working in the industry that have both surprised and entertained us. In this blog post, we share the top 30 with you.

Social Media Marketing Automation 101

Social Media Marketing Automation 101

This post covers something we would have all come across, yes it's social media marketing automation. Whether it's irrelevant tweets that you can't relate to, or accounts you follow to then realise they have no personality but to spam the hell out of your feed. Here we cover what the potential effects could be from undertaking this common approach, and what tools you can use to increase your overall social media marketing effectiveness.