Find resources from the Employer Branding Experts
Key Considerations for Building a Strong Employer Brand
Developing a new employer brand can be a daunting task. You want to attract and engage talent, whilst re-recruiting your current employees, but how do you ensure your brand is up to snuff?
Read moreHow to Sell Anything to the Right Buyer
Understanding your candidate audience and being able to sell them an authentic vision of your organisation is the key to finding and keeping the right talent...
Read more4 Brand Lessons from Seth Godin in 4 minutes
Set your timer, go. According to Seth Godin’s hit marketing book Purple Cow, the only way for brands to get through to the consumers who already have everything they need, is to stand out and be…
Read moreIs Fixing Your Leaders the Answer to Talent Retention?
How important is leadership when it comes to talent retention? Author Joe Mull's new book argues that it essential to creating the fertile conditions for keeping people. But is it enough on its own?
Read moreIs your Employer Brand Attractive or Compelling?
To reel in new recruits, most organisations are engaged in a perpetual game of one-upmanship, too busy to take stock of whether what they are offering has real substance and whether it is drawing in…
Read moreEmployer Brand isn’t about recruiting, it’s this…
The real value that you will get from your Employer Brand isn’t about recruitment. This is what it is really about….
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