Find resources from the Employer Branding Experts

What Made AstraZeneca go the Extra Mile for Candidates?

In-depth research and a unique video concept and execution helped connect AstraZeneca's Talent Acquisition team more closely with its candidate experience, asking for a more personable approach...

Talent Attraction, Employer Branding Jul 24

Are you Leveraging These 9 Recruitment Marketing Essentials?

Using recruitment marketing within the context of your employer brand strategy can be a powerful conversion tool, here’s how to keep it aligned and maximise its effectiveness...

Employer Branding Jul 21 2 min read

Unleash Your Inner Chimp to make Content that Connects

Data will help you track what your audience are clicking on, but how do you create memorable content that really connects with people? Time to start monkeying around...

Employer Branding Jul 21 4 min read

This Case Study is a Masterclass in Differentiation

Finding your point of differentiation in your employer brand is a tough gig. The world is full of cookie-cutter content and not every organisation can be snowflake-unique.

Employer Branding Jul 19 2 min read

How to Harness the 'Human Algorithm’

Technology is essential to a data-driven marketing strategy, but to really connect with your audience, nothing can really replace the human element and emotions are crucial decision drivers...

Employer Branding Jul 18 3 min read

The Science Behind Connecting Through Storytelling

People may forget what you said, but they will never forget how you made them feel. Which is why memorable and emotive storytelling is crucial to any employer brand. But what does the science say?..

Employer Branding, Employer Brand Stories Jul 18 3 min read

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