Find resources from the Employer Branding Experts
The C* Word - Content Marketing and The War for Talent
What is this Content Marketing all about? Everyone is saying we need to produce content. But, what does it really mean to you in the ongoing war for talent?..
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What Made AstraZeneca go the Extra Mile for Candidates?
In-depth research and a unique video concept and execution helped connect AstraZeneca's Talent Acquisition team more closely with its candidate experience, asking for a more personable approach...
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Are you Leveraging These 9 Recruitment Marketing Essentials?
Using recruitment marketing within the context of your employer brand strategy can be a powerful conversion tool, here’s how to keep it aligned and maximise its effectiveness...
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Unleash Your Inner Chimp to make Content that Connects
Data will help you track what your audience are clicking on, but how do you create memorable content that really connects with people? Time to start monkeying around...
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This Case Study is a Masterclass in Differentiation
Finding your point of differentiation in your employer brand is a tough gig. The world is full of cookie-cutter content and not every organisation can be snowflake-unique.
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How to Harness the 'Human Algorithm’
Technology is essential to a data-driven marketing strategy, but to really connect with your audience, nothing can really replace the human element and emotions are crucial decision drivers...
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