Find resources from the Employer Branding Experts
Translating Values into Actions: Building a Tangible Workplace Culture
Values alone cannot help you build and foster a culture you want. You must define how they show up in the form of behaviours and actions. Here's how...
Read more5 Changes BrewDog made to Fix its Candidate Experience
BrewDog has had a bumpy ride. After a scathing open letter from former staff members detailing the toxic company culture went public in 2021, the beer behemoth’s employer reputation was left in a…
Read moreHow Job Preference Trends Impact Employer Branding
So-called "lazy girl jobs" have caused much chin stroking among recruitment sector commentators of late. Is it more evidence of a malaise among young workers or is there something else at play?...
Read moreGot Employee stories? Try this 3-Part Storytelling Framework
World-renowned screenwriting lecturer, story consultant, and the author Robert McKee said, “If our brains are hardware, then story is the software we run to make sense of the world.”
Read moreWhen it comes to Employer Branding - Make it Personal
People are your only competitive advantage, and failure to recruit a workforce aligned with your culture and purpose will undermine every other investment you make...
Read moreHow Does Employer Branding Differ From Corporate Branding?
How does employer branding differ from corporate branding? Discover how a strong strategy includes both. Improve your employer brand with Ph.Creative today!
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