Employer Value Proposition

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Sought-after EVPs have a few things in common, let's take a look:

• It’s concise and easily understood.
• It suggests the cultural values of the organisation.
• It highlights a primary principle that’s considered most important to everyone.
• It articulates the behavior you might expect to find.
• It clarifies both the promise to each individual and what contribution is expected from every individual too—what each individual must give and what they get in return.
• Most of all, it contains a sense of purpose, impact, and belonging.

Most companies can check off some of these boxes, but not all. Perhaps your EVP suggests cultural values but doesn’t articulate a sense of purpose, or maybe it articulates the behavior employees can expect to find but isn’t concise.

In our experience, the component that is missing most often is what contribution is expected from every individual. Many companies include only the benefits and opportunities they provide to employees, without ever detailing what they expect in return. This is critical information that applicants need in order to determine whether they will be able to succeed and thrive at a company.

• Supportive teammates or leaders
• Minimal politics
• Challenging work
• Consensus heavy culture
• Freedom and autonomy to get things done
• Impact
• Innovation
• Generous compensation.
• Work-life balance.
• Job stability.
• Remote work.
• Health insurance.
• Paid family and maternity leave.
• Stock options.
• Bonuses.
• Growth opportunities.
• Mentoring.

The benefits of a thoughtful and attractive EVP are wide-reaching. EVPs are known to reduce turnover and improve company profits by boosting workplace morale and productivity. When you successfully communicate what it's like to work with your company, you attract and hire candidates who feel at home working for your organisation and value the benefits your SME offers.

If your SME is experiencing any of the following, it might be time to refresh your EVP:

• Your EVP is outdated or inaccurate.
• You need help attracting talented candidates.
• Your company has a high turnover rate.
• You have had vacant job roles for a while.
• You need a consistent workplace culture.
• Your SME could benefit from defined brand values.
• Your company needs more diversity.
• Your business priorities have shifted.
• You regularly receive employee complaints.

We take a collaborative approach to developing your EVP. First, we determine what's important to your current employees through surveys and one-on-one interviews. We also identify your organisation's key strengths and competitive edge. 

Once we've identified what offerings attract and retain current employees, we pin down your company's core values and unique selling points (USPs). We then develop a one-of-a-kind, compelling EVP that communicates your company mission and demonstrates what it's like to work for your organisation to attract suitable candidates.