Nationwide Building Society

Nationwide Building Society

The Brief

Ph.Creative was asked to design and build a fully responsive recruitment website for Nationwide Building Society and support it with a robust Inbound Marketing campaign. The aim of the project was to keep the company at the forefront of prospective employees’ minds and reduce the cost per hire.

The Approach

A 'mobile first' approach was adopted, to ensure the site was easily accessible on all devices, not just desktop computers.


The new website and Inbound Marketing campaign significantly increased engagement by 303% y-o-y and reduced the cost per hire by 98%. The company saw a 1,600% increase in applicants, compared to numbers achieved by traditional jobs boards and the responsive website design generated an increase in traffic.

How we helped Nationwide Building Society

How It Looks

We combined a ‘mobile first’ approach with a successful Inbound Marketing campaign to deliver a solution which reduced cost per hire and increased engagement.

View this project

Increase in Engagement Y-O-Y

Cost Per Hire Reduced by

Increase in Mobile Traffic Due To Responsive Design

Delivered 1,600% more applications than traditional jobs boards

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