Dulux Decorator Centres

Dulux Decorator Centres

The Brief

To make the Dulux Decorator Centres website responsive with the aim of increasing mobile traffic to the site. Ph.Creative also maintained the website by updating homepage banners and special offers each month, and providing content and functionality updates. The launch of the website was supported by a robust inbound marketing campaign.

The Approach

We created wireframes to design the mobile view of the website, used large icons in the header for easy access to the basket, account, search and navigation. This meant that the customer journey through to the products section was quick and easy from mobile devices.

Results

The new responsive site generated a 15% increase in organic traffic, 38% increase in financial growth and a 33% increase in SEO traffic, as well as a 55.5% improvement in goal completion through account creation.

How we helped Dulux Decorator Centres

How It Looks

We created a fully responsive website which was maintained and updated regularly with fresh and valuable content, engaging the target audience and increasing mobile traffic to the site.

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Increase In Traffic Through SEO

Increase In Organic Traffic

Increase In Financial Growth

Improvement In Goal Completion Through Account Creation