I’ve spent most of my career asking people questions. I am most excited when I’m able to use my training in Cultural Anthropology to empathize, understand, and accurately represent individuals’ stories.
As a qualitative researcher and agency account planner, I’ve supported a broad range of clients across industries. My favourite projects include helping YouTube to better understand the multitude of ways US Hispanic audiences connect to their cultures via video content and inspiring Starbucks’ R&D teams with insights about millennial customers’ behaviours in-store.
3 things I love: hand-painted signage; weekend road trips; spotting pedestrians carrying bouquets of flowers.