I studied Graphic Design at the University of South Wales, after graduating I decided to go away on my first big trip to Thailand, I caught the travel bug and after travelling to three continents, jumping out of planes, scuba diving, surfing, making incredible friends, and visiting family I decided to hang up my backpack and finally start my creative career. I headed up to Liverpool where I worked for Liverpool Football Club within Retail Marketing. In previous design roles, marketing never really came into what I did so LFC enabled me to learn a different side to design. I got to see the mechanics of how design roles out to the audience and the impact it has on sales and people. After two and a half years, I decided I needed a new challenge & Ph was the perfect next step for me.