Pay Per Click Advertising (PPC)

Targeting Your Audience Directly

Pay Per Click (PPC) is the art of driving relevant traffic to your website - for a fee - from search engine results pages (SERPs). Our team will use keywords to create bespoke, targeted adverts, delivering immediate traffic to your website, maximising your agreed budget.

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In-Depth Keyword Research

We conduct in-depth research to identify the keywords which offer the greatest opportunity for your business and make detailed recommendations. These recommendations are focused on driving high intent customers to your website and improving conversion rates. What's more we regularly review your ads to ensure they are always delivering optimal results.

ads

Ads To Set Your Brand Apart

The 100 characters available in a PPC advert are precious and need to succinctly convey your company's key messages. Ads that read as a list of keywords don't engage and don't generate results. That's why our team of experienced copywriters craft professional text for your PPC advert, to ensure it grabs attention and stands out from your competitors.

ppc-remarket

PPC Remarketing

Targeting visitors who have previously interacted with your website but not completed a goal (sale, contact form etc) is a vital part of any PPC campaign. In remarketing, groups of users with similar characteristics can be targeted with relevant online advert, which may appear on pages that seem irrelevant to your product, but are actually highly relevant to your target audience.

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We take a results driven approach to pay-per-click (PPC) campaign management.

We provide measurable and transparent campaigns that enable you to evaluate the success of each campaign against an agreed KPI. We have extensive experience across a multitude of industry verticals and provide a proactive, strategic and highly effective service. We know the success of a campaign comes down to continual optimisation and refinement.

Research and Analysis

Our initial process is to identify what your commercial goals are for carrying out a PPC campaign. We gather information on core business sales, average order value and agreed budget.

Strategy and Campaign Build

We use the information gathered to build a campaign based on keyword research, geographical considerations and display options. We ensure we are maximising the budget available by adopting a strategy of exact, phrase and broad match keyword terms.

Optimisation and Reporting

Part of our continuing process is to ensure that we look at bid optimising and conversion tracking. This ensures that we monitor and get the best ROI for each campaign.

  • ddc
  • bae
  • linkedin
  • virgin-media
  • nationwide
  • vodafone

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