Marketing Strategy

Bringing Disruptive Ideas Into Your Marketing Mix

Digital marketing allows you to be a digital disruptor - to build better products and services than your competitors, establish stronger customer relationships and deliver it all to market faster too. That's why it should be at the very heart of your marketing mix.

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integration

Integration Is Key

Digital marketing is an important way to engage with your customers, manage your reputation, generate leads and sell products and is no longer a stand-alone activity. For your company's marketing campaign to be fully successful, it is essential that your digital strategy and offline are aligned, which is something our experienced team can help you with.

leading

Leading The Way

Our team has a wealth of experience in digital strategy creation and working with our client's partner agencies to ensure digital and offline activities are fully integrated and effective. From PR consultancies, to photography studios and advertising agencies, we can lead the way when it comes to providing integrated strategies and solutions and teaching your partners how to harness the power of digital disruption.

experience

Bringing Experience and Creativity

We work alongside some of the best creative and marketing agencies in the UK who understand the importance of digital integration. Our long-standing relationships with these PR consultancies, design studios, event management companies and advertising agencies mean we are perfectly positioned to advise our clients and recommend partner agencies where appropriate.

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We follow our unique process, which allows you to concentrate on researched opportunities with the goal of increasing sales and achieving a sustainable competitive advantage in your sector.

Our marketing strategies include short, medium and long-term activities and are all identified in the three main stages of our process.

Preparation

After our initial brief we carry out a series of activities to ensure we have a full understanding of your audience and how they interact with your content and website. We make initial assumptions on personas of your target audience and carry out a heat mapping exercise to see how your customers interact with your website.

Workshop

These are held with company stakeholders to further cement the personas we are targeting and ensure that the strategy is formulated in line with the business audience. These give us a chance to directly identify the key areas and audiences that are important to you as a business.

Findings

During our robust research and development stage we identify clear approaches and activities that will ensure a return on investment for all our clients. Our findings clearly relate to the original brief given to us.

  • ddc
  • bae
  • linkedin
  • virgin-media
  • nationwide
  • vodafone