Copywriting

Turning Your Key Messages Into Engaging Stories

Blunt, corporate key messages just don't cut it in the digital space today. Turn potential customers off with in-your-face promotional overload, they'll just click away to a competitors’ site or social channels. That's why our team of expert copywriters are dedicated to identifying your brand's story and values and weaving it into an engaging narrative that will capture your audience.

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storytell

Brands That Sell, Storytell

Today, the more you sell you less you sell. There's no room for lazy sales pitches or inconsistent messaging. Your story needs to be genuine, consistent and told in such a way it will keep your audience coming back. Our team is experienced in the art of storytelling to build relationships and knowing how to deliver a perfectly-timed, knockout sales pitch, once trust has been earned.

accuracy

Ensuring Accuracy

We know just how important that first online impression is, so we take great care when constructing copy for your digital platforms. Our copywriters are published writers and former national journalists who are sticklers for spelling and believe grammar is important no matter what platform you're communicating from, so you can be sure your written content will be accurate, every time.

voice

Finding Your Brand's Voice

If your brand's story is unclear, you're struggling to identify your key messages or you feel your social channels lack personality, we can help. We offer workshops to help determine your brand's persona and tone of voice. The resulting guide can be used as resource for your whole team, bringing consistency and character to your online marketing platforms and underpinning your overall digital strategy.

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Our team are published authors, former journalists and experienced web writers.

They know how to transform corporate facts and figures into copy that leaps of the page and demands your audience’s attention. Through a proven copywriting process, we can construct your brand’s tone of voice and tell its story, bringing consistency and accuracy to your website and social media channels. As well as web and social media content, we can also write tool kits, blogs, how-to guides, surveys, white papers, quizzes, eBooks, PDF brochures and infographics. We also make sure that everything we write supports your SEO campaign, helping your content to rank higher than your competitors.

Conceive

We pride ourselves on our creativity, as well as our technical writing skills. Before writing anything for our clients we hold in-house creative sessions to generate the freshest and most engaging creative content assets.

Research

We undertake thorough research to ensure we understand what you do. Whether it’s trawling through your company information, digesting academic journals or undertaking desk research, we do what is necessary to really get a grasp of your business.

Collect and Plan

Once we understand what you do and what you need from us, we collect the data we need to create content that achieves your business goals, from quizzing your team and polling customers, identifying your influencers to interviewing your experts. 

Create

We create accurate content which brings the story of your business to life, engages audiences and drives brand awareness. Throughout the process we stay in touch, working collaboratively with you to ensure vital facts are checked.

Review

Once your content is written, we review and then send to you for sign-off. We know that there are many levels of approvals within a business, large or small, so we agree a process for amends at the start of the project, to make sure it’s a seamless process.

Publish

Once your content has been created, we provide advice on how you can get the most out of it, drafting suggested social media posts, recommending influencers and providing content marketing strategy.

  • ddc
  • bae
  • linkedin
  • virgin-media
  • nationwide
  • vodafone