We recognise that all customers are unique and it’s important that your content marketing strategy identifies your audience and their ‘personas’, as they will engage with different types of content at different stages of the buying cycle.
Content needs to be optimised for SEO and the search engines. At the same time it should be responsive, adaptive, mobile first and produced for cross channel marketing. This will help you maximise user engagement and conversion across all devices – from smartphones and tablets to desktops and TV - while helping to amplify your reach and brand awareness across relevant social media channels. Your content needs to be choreographed to ensure the intended message is preserved on any device and at any width across all devices and social channels.