Content Marketing

Constructing Your Story Through Creative Content

Having a story to tell will make your brand stand out. In today's digital space the less you sell the more you sell. Providing your audience with sticky, engaging and valuable content is the only way to transform them from follower to loyal customer.

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brand

Improve Your Brand Profile

Great content gets you noticed. Whether it’s a blog post packed with unique advice, an interactive infographic, a funny podcast or professional video, well-executed creative assets will raise awareness of your company, improve your profile and help you to create genuine relationships with your online audience and encourage them to take action.

rainmakers

We Are Rainmakers

Great content 'makes it rain' leads for your business. We are experts in constructing creative assets to make your audience think, laugh and - above all - act. Our truly effective content will generate a response. Whether it's a share on Facebook, a retweet, a new business lead, an enquiry through your website or even a sale, we will make it rain.

purpose

Making Content Purposeful

We don't believe in churning out content for content's sake. Every asset we create for our clients has a purpose and is made with core business objectives and specific KPIs in mind. We even ensure that the correct medium is employed to communicate your story. In short, everything we do is designed to benefit your bottom line.

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We recognise that all customers are unique and it’s important that your content marketing strategy identifies your audience and their ‘personas’, as they will engage with different types of content at different stages of the buying cycle.

Content needs to be optimised for SEO and the search engines. At the same time it should be responsive, adaptive, mobile first and produced for cross channel marketing. This will help you maximise user engagement and conversion across all devices – from smartphones and tablets to desktops and TV - while helping to amplify your reach and brand awareness across relevant social media channels. Your content needs to be choreographed to ensure the intended message is preserved on any device and at any width across all devices and social channels.

Content

What do we want the content to do? Who do we want it to appeal to?

Where

Where should we distribute it? Should it be social media? Should it be via your website?

Time

When does your audience engage? When are they looking for your information?

  • ddc
  • bae
  • linkedin
  • virgin-media
  • nationwide
  • vodafone

Ph. Tweets

Ph.Creative @phcreative

The 2017 NAM CandE Winners are announced! For more info check it out here >> prnewswire.com/news-releases/…

19 Sep

Ph.Creative @phcreative

Thanks for the mention @HungLee! On Hiring - it's recruiting brainfood for the week ahead recruitingbrainfood.com/issues/on-hiri…

11 Sep