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Employer Brand Strategy Sprint Series


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#40 Aiming for the Heart with Cal Fussman

Aiming for the Heart with Cal FussmanIn this week’s episode of Getting Goosebumps: The Power of Storytelling, we talk to Cal Fussman. Cal is an American Journalist, New York Times bestselling author and writer-at-large for Esquire Magazine.

Evoking stories from other people

Cal has mastered the art of storytelling through conducting memorable, probing interviews packed with stories from icons such as Muhammad Ali, Tom Hanks, Leonardo DiCaprio and Richard Branson.

There's a certain skill required to encourage people to open up and share their stories. For Cal, he’s learnt that aiming questions at the heart can pull out the best, most unexpected stories.

The power of digging deeper

Cal emphasises the importance of never accepting the first answer. The key is to dig deeper, and explore beneath the surface before you move on to the next question.

After all, you don’t want to be left with a bunch of answers that barely touch the surface.

Stories from experience 

We talk about how life experience provides us with stories worth sharing. Cal takes us through some pretty interesting stories of his own, which have shaped his ability to connect with people he’s never met before.

Check out the next episode of Getting Goosebumps, "The Secret to Signature Storytelling" with David Aaker.

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