#39 Making Your Audience the Hero with Brett Hagler
In this week’s episode of Getting Goosebumps: The Power of Storytelling, we gather insight from Brett Hagler, CEO and Co-Founder of non-profit organization newstorycharity, a remarkable organisation working to transform slums into sustainable communities.
For Brett, after reviving his lost childhood faith, the foundations of newstorycharity began in a search for morality and values. With a firm higher mission set in place, Brett's work is a prime example that a clear vision and motivation really do pay off.
Making the audience the hero
Where many organisations fail to tell a compelling story, Brett succeeds. Often, brands tend to focus too heavily on why they're the hero of the story, yet the secret of great storytelling for business is to shift the focus on your audience, and allow them to become the hero of your brand's story.
Following that philosophy, newstorycharity has become a platform for donors to become heroes. Brett continuously aims to be as transparent as possible and show donors that they're the people pushing the story along, by truly making a difference.
To really craft a story for your brand that connects with customers, it is essential to have empathy with your audiende and your employees.
Brett achieves this by putting himself in the shoes of donors and the people that he hires to join the organisation. This helps to solidify their brand culture and ensure that everything they produce aligns with their target audience.
The power of technology
Newstorycharity embrace the power of technology to connect with their audience on a deeper level. Rather than focusing too much on themselves, they use videos to show donors exactly where their money goes and how it transforms lives.
Check out the next episode of Getting Goosebumps, "Aiming for the Heart" with American Journalist and New York Times bestselling author, Cal Fussman.