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Employer Brand Strategy Sprint Series


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#37 Asking the Right Questions with Andy Bounds

Asking the Right Questions with Andy BoundsOn this episode of Getting Goosebumps: The Power of Storytelling, ‘Sales Trainer of the Year’ and best-selling author Andy Bounds talks communication and crafting stories that resonate with clients. 

Andy has spoken in over 35 countries and has delivered keynotes at the Professional Speakers Association conference, along with blue-chip companies, Governments, professional bodies and business experts.

Finding a macro point 

There’s no point telling stories that don’t really have a purpose. We discuss why the small stories you share must always be rooted by a macro point.

There’s no point simply telling people about one of your experiences, unless you’re making it resonate with them too. Andy shares some examples of bad storytelling and emphasises what stories must include to really captivate listeners. 

Asking the right questions 

Andy delves into the power of asking questions. When we practise stories, we often practise what we’re going to say, but you need to practise what you’re actually going to ask people. 

Thinking about your words 

Andy explains how he's managed to craft such effective, memorable phrases over time. It's fair to say that like most things in life, this didn't come naturally! Some real hard work went into it.

He advises us on how to practise, prepare and plan what you say to share stories with conviction, without losing your personality.

Check out the next episode of Getting Goosebumps, "The Science Behind Empathy" with Neuroeconomist Paul Zak. 

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