#35 Growing Your Brand Through Story with Donald Miller
For this week’s episode of Getting Goosebumps: The Power of Storytelling, we’re joined by best-selling author and keynote speaker Donald Miller.
Don’s primary focus is story. He has spent years studying the key elements of story to enable to him write books, screenplays and of course, explore how stories relate to brand-messaging. With a clear focus, Donald created live Marketing Workshop ‘Storybrand’ which helps brands to clarify their message and connect with customers to grow their marketing.
Clear story, clear branding
The story your brand conveys is essential for attracting your ideal audience. Donald shares how it’s the clearest branding that gains the most audience attention. It’s not always about having the very best product or service; what matters most is offering your audience a great experience and a transparent brand message through great storytelling.
Caring for the customer
Donald delves into why we need to care about the customer and understand what their pain points are. This is the key to devising stories that truly resonate with your audience. Your story should show your audience how interacting with your brand could help solve their challenges and leave them better off afterwards.
The best storytellers in the world
We discuss how the best storytellers in the world approach storytelling, exploring the gift of empathy and understanding what makes somebody laugh, cry and so on.
Whether it’s the world’s best comedians or marketers, a clear structure that centres on empathy is the key to crafting great stories.
Growing your brand
Looking to grow your brand? We explore how the best brands celebrate their success of their audience’s, grieve their losses, and even invest time in putting out surveys to really understand who their audiences are.