#29 Staying Ahead Of The Game with Gary Vaynerchuk
For this week’s episode of Getting Goosebumps, I interview social media titan Gary Vaynerchuk. Gary grew his family wine business from a $3 million to a $60 million business in just 5 years. He’s now the man behind leading digital agency VaynerMedia, one of the digital world’s most charismatic public speakers and successful author of books including his latest release #AskGaryVee.
Staying ahead of the game
What keeps VaynerMedia miles ahead of competitors? We head back to the beginning, discussing the thought, strategy and of course, the relentless hustle which led to the success of VaynerMedia.
Gary owns an online empire of content. We cover the marketing funnel that helped build it. He takes us through the process, from the top of the funnel to micro content. Gary has found that the best quality content in a supply and demand market place will always rise to the top.
The voice of the customer
The voice of the customer has the power to completely elevate your brand. Gary explains how investing time in listening to his audience has really paid off.
When it comes to content, Gary’s online community have helped to extract better information from him in the long-term. They’re undeniably a catalyst to the success of his ever expanding #AskGaryVee show.
Becoming a great storyteller
Some people have to learn how to become a great storyteller. For others, storytelling is natural. For Gary, it’s safe to say keeping people hooked with engaging stories is a natural talent. From fourth grade sleepovers to his grandfather’s dinner table analogies, Gary shares his insight into holding the attention of an audience.
We break it down and explore the key ingredients to creating a compelling story. Gary reveals the difference between a good storyteller and a great storyteller. It’s fundamental to allow the high-quality content to reach your audience.
Check out the next episode of Getting Goosebumps, "The Content Marketing Essentials" with the Founder and Executive Director of Schaefer Marketing Solutions, Mark Schaefer.