#27 Building a Community with Hubspot CEO Brian Halligan
For this week’s episode of Getting Goosebumps, I had the chance to fire away some burning questions to Brian Halligan, the CEO and co-founder of the company at the centre of the inbound marketing universe, HubSpot!
Starting out as a venture capitalist who became captivated by the digital world, he’s developed invaluable knowledge on content marketing that can help boost your brand’s ability to build a community and tell a story!
The power of blogging
Brian reveals how he first became enthralled by blogging. We discuss how this led to the formation of HubSpot and Brian shares what he’s learnt to help get content marketing right.
When it comes to connecting with an audience, Brian’s an expert at making sure everything resonates specifically with his followers.
Building a community
Successful marketing is underpinned by a loyal, engaged community…but how can we achieve this? Brian takes us back to the beginning and shares how HubSpot’s community grew over time.
Sometimes it’s worth taking a stand and pushing the boundaries! We talk about how this benefited HubSpot in the long-term. There’s some great inspiration to take on board!
Principles build a story
Brian shares how storytelling is weaved into HubSpot’s brand through their very strong principles and values.
It’s a lesson every brand can learn from, so make sure you check out the insight he has to offer!
Check out the next episode of Getting Goosebumps, "Getting Back to Customer Centricity" with Brian Solis, the principal analyst at Altimeter Group.