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Employer Brand Strategy Sprint Series


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#25 Inspiration V Information with Michael Stelzner from Social Media Examiner

Inspiration V Information with Michael Stelzner from Social Media ExaminerIn this week's episode of Getting Goosebumps: The Power of Storytelling I had the absolute pleasure of talking to the Founder and CEO of Social Media Examiner and the host of the Social Media Marketing podcastMichael Stelzner.

Michael says in his own words that he started Social Media Examiner 'on a whim' and has since created one of the most prolific blogging sites with almost 12 million readers and a podcast with nearly 3 million listeners over the last year alone.

Storytelling vs 'How To'

There's a fine line between inspiration and information and in this podcast Michael details where he draws that line in the content he produces. Find out what he thinks the best platforms are for storytelling and where people are purely looking for educational content.

Quality AND quantity is possible

Having been trained as a writer himself, Michael trains his team with the eye to look for quality.

Listen his tips for getting your writing seen by the most influential blogs.

Nobody is bulletproof

We use words like 'empathy' and 'authenticity' like they are tools of the trade but Michael comes across as a truly genuine guy

He is really not afraid to make his audience aware that he is nor bullet proof, including a very in depth episode of his podcast where he talked about $300,000 mistake!

Michael doesn't hold back and I honestly think that you will get lots of value out of this week's episode so have a listen and don't forget to let us know what you think @GoosebumpSocial.

Check out the next episode of Getting Goosebumps, "Eliciting Emotion" with Hollywood coach Michael Hauge who has worked in Hollywood for over 35 years.

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