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Employer Brand Strategy Sprint Series


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#24 Making Storytelling a Superpower with Gini Dietrich from Spin Sucks

Making Storytelling a Superpower with Gini Dietrich from Spin SucksIn this episode of Getting Goosebumps: The Power of Storytelling, I had the chance to chat to Gini Dietrich, the founder of professional development website Spin Sucks Pro and marketing communication firm Arment Dietrich. Gini is also the co-author of Marketing In The Round, and with a wealth of experience in blogging success, there’s no doubt that she knows the ins and outs of storytelling and making sure the audience are getting the content they actually want!

Transforming the past into a story

Gini gives some great examples of how she likes to weave relevant, topical storytelling into her content.

Gini’s mastered transforming her own personal experiences into a compelling story that her audience will actually want to hear! And ultimately, giving the audience that value is what works.

Becoming an Avenger!

So…how should marketers use their powers? We explore why ethical marketing is the key to success, and Gini explains why marketers who master this are the ones who become the best storytellers. It’s all about dissecting digital marketing until we’re only left with the good stuff.

Content development

As content platforms and opportunities continue to shift and grow, it’s paramount to keep up! Whether it’s blogging, printed magazines or video, it’s worth taking advantage of that flexibility to really share a story.

We discuss some of the most popular companies at the moment and take a closer look at what they’re doing right to really engage their audience. There’s plenty of inspiration to take on board.

Check out the next episode of Getting Goosebumps, "Inspiration V Information" with Michael Stelzner from Social Media Examiner.

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On this weeks episode of Getting Goosebumps I will be talking to founder and principal of Amplified Talent, Lars Schmidt. Lars is an expert in intersecting culture, talent and brands and has a background in developing innovative strategies at NPR. He is also the Co-founder of HROS – a platform designed to bring an open sourced approach to HR & Recruitment.

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