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Employer Brand Strategy Sprint Series


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#23 Separating Stories from Narratives with Robert McKee

Separating Stories from Narratives with Robert McKeeOn this episode of Getting Goosebumps: The Power of Storytelling, I was lucky enough to chat to storytelling expert Robert Mckee. As the most sought after screenwriting lecturer around the world, and teacher of over 60 Academy Award Winners so far, I had a huge amount of questions to ask him and was able to gather some really useful advice for business and storytelling. 

Separating stories from narratives

Robert shares some invaluable insight into the real difference between narratives and stories, explaining why learning how to create the gap between expectation and result is fundamental for building a story worth sharing.

The balance between positives and negatives

Are you afraid of being negative? We discuss why so many people avoid being labelled as negative and why this could actually be a mistake. Robert reveals why business people need to think more dynamically, and why mastering the balance between positives and negatives is essential for effective storytelling!

Emotion is key change

We talk about how to inspire people through emotive storytelling, and why emotion is actually the side effect of change, so if you’re interested in learning how to move people through great stories, there are few people with better answers or experience than Robert Mckee. 

Check out the next episode of Getting Goosebumps, "Making Storytelling a Superpower" with Gini Dietrich from Spin Sucks.

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