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Employer Brand Strategy Sprint Series


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#19 'Edutaining' Your Audience with Olympic Coach Frank W Dick

'Edutaining' Your Audience with Olympic Coach Frank W DickIn this episode of Getting Goosebumps: The Power of Storytelling, I chat to former Athletics Coach and motivational business speaker Frank Dick OBE. With 25 years public speaking experience, he’s certainly mastered captivating an audience with great storytelling.  As an expert at motivating athletes, I couldn’t wait to hear his thoughts and gain some insight into the best ways to truly connect with people with words. 

The power of metaphors

Frank shares why he thinks coaches actually live off anecdotes to help motivate people and why finding the right words for your audience is the key to creating a strong connection…but what’s the secret to success with this? Frank explains why metaphors and similes are so effective for ensuring that your audience emotionally buy-in to what you have to say.

Balancing ‘edutainment’

Frank reveals why giving your audience the right balance of education and entertainment provides them with what he likes to call…‘edutainment’. So, if you’re unsure about balancing the two, Frank shares some of his own personal experience with putting this into action and we talk about how it can really help you to connect with your audience through public speaking.

Taking action to prove empathy

We explore why it simply isn’t enough to talk about empathy; you have to take action to prove it! Frank gives some really interesting examples of this and we determine why it’s far more effective to tell stories that you’ve lived and breathed yourself, in order to truly inspire people to complete a similar journey. Experience helps to give your stories a more authentic foundation…which is definitely something worth building from. 

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