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Employer Brand Strategy Sprint Series
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LEARN EMPLOYER BRANDING FROM GLOBAL EXPERTS

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#15 Mastering Facebook Marketing with Jon Loomer

Mastering Facebook Marketing with Jon LoomerIn this episode of Getting Goosebumps: The Power of Storytelling, I had the rare chance to fire away some burning questions to the world’s foremost Facebook advertising expert… Jon Loomer. With an array of experience, a popular podcast series of his own and a vast community of dedicated fans and followers, it came as no surprise that he had an abundance of unique insight to share.

Accidental marketing

We chat about why Jon sees himself as an accidental marker. Though he’s more successful than many people who love it, Jon shares why there’s far more to succeeding in the marketing world than simply having the motivation to make money.

After all, a sincere story goes a long way!

A back story changes everything

One of the biggest problems with marketing and storytelling is authenticity…so how can we conquer this? We explore the importance of having a community who really buy into your back story, and Jon reveals how his story has helped boost his success and given him the following that he has today.

Building up a story

We discuss how Jon conquered the impossible…making Facebook ads something that people actually look forward to! 

So, plug your headphones in to find out the genius method behind this. There’s an array of inspiration for how to take a concept people avoid, add some value and make it something that an audience look forward to and want to engage with instead.

Check out the next episode of Getting Goosebumps, "The Most Compelling Story" with the president of Un-Marketing, Scott Stratten.

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