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Employer Brand Strategy Sprint Series


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#14 The Million Dollar Question with Idil Cakim

The Million Dollar Question with Idil CakimIn this episode of Getting Goosebumps: The Power of Storytelling, I chat to VP of Media Analytics and author of Implementing Word of Mouth Marketing, Idil Cakim.

From getting to grips with the fundamentals, to tackling ‘the million dollar question’…there’s an array of advice and answers in this episode!

The timeless fundamentals

We discuss the timeless fundamentals of marketing communications.

Idil shares how successfully crafted stories manage to entice listeners AND connect with them on a personal level. It’s all about finding that hook and making people care!

Measuring your results

Undeniably there’s lot of value to be found in empathy...but measuring it isn’t always easy!

Idil explains how to quantify this by looking at factors such as sales and focusing on the intention behind buying something.

The million dollar question

Idil answers ‘the million dollar question’ on content and storytelling, so if you want to start spotting the tell-tale signs of viral content, I’d suggest plugging your headphones in and having a listen!

We also discuss why personifying a story is so important for great content and why sometimes, keeping things simple and leading with one big number just might be the way to go…

Do you agree with what Idil has to say or do you have any questions for her? Tweet us @PhCreative

Check out the next episode of Getting Goosebumps, "Mastering Facebook Marketing" with Jon Loomer a Facebook advertising expert.

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