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Employer Brand Strategy Sprint Series


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#12 Inspire Your Audience to Aspire with Joe Pulizzi

Inspire Your Audience to Aspire with Joe PulizziIn this episode of Getting Goosebumps: The Power of Storytelling, I chat to an awesome leader of content marketing, Joe Pulizzi. Joe has written a number of successful marketing books, including his latest book Content Inc. He has a huge amount of knowledge and experience to share!

Creating great stories

Joe shares his experience with crafting stories from scratch and reveals how to avoid a common storytelling mistake.

We explore why planning the outcome of a story is a key factor for success and why you should be making sure there’s a specific aspiration for your audience.

Produce valuable content

Joe emphasises why you should be focusing on creating content that actually brings your audience value and ultimately, content they will actually enjoy!

It may sound obvious, but many companies are still doing it wrong and may not even realise it.

Learning from Disney!

Joe makes a great comparison between brands such as Disney and content marketing strategies.

There’s a significant amount to learn from the large companies who have been telling stories and connecting with huge audiences over a long period of time. After all, it’s clear they’re doing something right! 

Do you agree with what Joe has to say or do you have any questions for him? Let us know in the comments below, we’d love to hear from you.

Check out the next episode of Getting Goosebumps, "Pushing Through The Pain" with the marketing director of HubSpot, Kieran Flanagan.

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