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Employer Brand Strategy Sprint Series


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#11 Keeping The Spark In Your Customer Relationships with Kevin Kruse

Keeping The Spark In Your Customer Relationships with Kevin KruseOn this episode of Getting Goosebumps: The Power of Storytelling, I chat to Founder and CEO of The Kruse Group and Leadership columnist for Forbes Magazine, Kevin Kruse.

Kevin is also the Bestselling author of We: How to Increase Performance and Profits Through Full Engagement, so it’s no surprise that he had heaps of useful insight to share on engaging and connecting with an audience!

Learning to leave people alone

We chat about giving people creative freedom. Kevin explains why he made the shift from micromanaging and why it IS okay to leave employees to work more independently!

The hero to zero story

We all have to start somewhere, so telling your audience how far you’ve come is an awesome way to really make them listen. 

Kevin shares the power of what he likes to call using ‘the hero to zero story’ to connect emotionally with an audience...sometimes it takes going to the gym just to use the shower to get to where you want to be!  

Keeping the spark in the relationship

Keeping your customers engaged isn’t an easy ride. Kevin explains why it can actually be like going through a long-term marriage!

The effort can’t stop after you’ve spent some time learning about your audience, so you need to know how to keep the sparks alive.

Do you agree with what Kevin has to say or do you have any questions for him? Let us know in the comments below, we’d love to hear from you.

Check out the next episode of Getting Goosebumps, "Inspire Your Audience to Aspire" with Joe Pulizzi, who has written a number of successful marketing books.

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