#07 What Marketers Can Learn From The Grateful Dead with David Meerman Scott
On this episode of Getting Goosebumps: The Power of Storytelling, I chat to internationally acclaimed Marketing and Sales Strategist, David Meerman Scott.
David is also the Bestselling Author of The New Rules of Marketing & PR, and Co-Author of Marketing the Moon…which is currently being made into a film!
He had a vast amount of marketing techniques and topics to discuss.
Real-time marketing and news-jacking
David shares a valuable tactic of real-time marketing, which he calls ‘newsjacking’. He explains how it can help you out with producing relevant content which is likely to attract attention from the moment it is posted!
Overcoming fears and embracing new opportunities
Fear can be the biggest barrier holding us back from new, exciting opportunities! So how do we tackle this?
Overcoming fear and embracing new opportunities may be the key to success.
What marketers can learn from The Grateful Dead
It may be difficult for future generations to imagine…but David takes us back to a time before Mark Zuckerburg was even born! A time where the Grateful Dead were the real experts on building social networks…
So, we can definitely learn a few things from the marketing techniques that have been used for over 50 years.
Links and References:
- David Meerman Scott's Website
- Marketing Lessons from the Grateful Dead
- Marketing the Moon
Do you agree with what David has to say or do you have any questions for him? Let us know in the comments below, we’d love to hear from you.
Check out the next episode of Getting Goosebumps, "Getting Your Story Heard" with Seth Godin.