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Employer Brand Strategy Sprint Series


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#06 Community Over Network with Ted Rubin

Community Over Network with Ted RubinOn this episode of Getting Goosebumps: The Power of Storytelling, I had the awesome opportunity to share ideas with Leading Social Marketing Strategist, Keynote Speaker, Brand Evangelist and Acting CMO of Brand Innovators, Ted Rubin.

As the most followed CMO on Twitter according to Social Media Marketing Magazine and Author of ‘Return on Relationship’ it’s no surprise that he knows exactly how to keep an audience engaged by story-telling.

The power of a community over a network

We all know the importance of online networks, but are communities actually more effective? Ted explains why an online community can give you power!

He also emphasise why it’s not always about agreeing…it’s support and value that are key.

Listening with your eyes

What is the secret behind being the best sales person you can be? Ted reveals the importance of what he calls, literally looking people in the eye…and the most effective way of listening to your audience.

Helping your company grow by helping your employees grow

Want to find out how to grow your company? We discuss the importance of helping employees to grow and how this can positively influence a brand effectively. I think we can all agree that feeling good about the company we work for is essential!

Links and References:

Do you agree with what Ted has to say or do you have any questions for him? Let us know in the comments below, we’d love to hear from you.

Check out the next episode of Getting Goosebumps, "What Marketers Can Learn From The Grateful Dead" with marketing and sales strategist, David Meerman Scott.

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