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Employer Brand Strategy Sprint Series


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#03 The Key Ingredients For A Good Story with Screenwriter Jill Baer

The Key Ingredients For A Good Story with Screenwriter Jill BaerOn this episode of Getting Goosebumps: The Power of Storytelling, I had the chance to chat with the highly experienced story-teller, Jill Baer. Currently a Content Writer at Netflix, Jill’s also spent plenty of time crafting her thoughts into stories as a TV screenwriter for ABC, CBC and NBC.  

The process of storytelling

Knowing how to put your ideas into action to create a story from scratch isn’t easy. Jill explains the framework that works wonders for her…which is definitely something that we can all take some inspiration from!

The key ingredients for a good story

What’s the ingredient that really keeps us hooked on our favourite TV shows and films? Is it essential for holding our attention in reality too?  

We discuss whether conflict is the key ingredient for making a story that’s worth listening to.

Adding empathy to your story

It can be tricky to form a story that will really resonate with different groups of people and create a reaction.

Jill tackles this issue head on and explains why focusing on the humanity of a character is so important.

Links and References:

Do you agree with what Jill has to say or do you have any questions for her? Let us know in the comments below, we’d love to hear from you.

Check out the next episode of Getting Goosebumps, "How To Handle The Haters" with Ryan Hanley, the Head of Marketing at Trusted Choice.

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