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Employer Brand Strategy Sprint Series


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#02 Keeping Your Audience's Attention with Oren Klaff

Keeping Your Audience's Attention with Oren KlaffIn this episode of Getting Goosebumps, you’ll get to hear an insightful chat with Oren Klaff, Managing Director at Intersection Capital and Bestselling Author of Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal.

So, here’s some of the highlights from a really fun and informative podcast.

Holding your audience’s attention

We chat about the importance of grabbing the attention of your audience and then managing to actually hold onto it… which Oren believes is the key element of selling.

Pushing people’s thinking forward

I’m sure we’ve all had a ground breaking new idea at some point…and then had our dreams shattered by the reality that someone got there before us, thought of it first…and had it published!

Oren shares his personal experience of this while writing his book, and how he managed to keep readers hooked and turning pages, by making sure he pushed thinking forward with new, fresh insight.

Cognitive Psychology

Oren explains why cognitive psychologists don’t actually care about psychology, and why it’s all about understanding how the brain actually functions.

Plus, can we really use it to control what people want to buy? Interesting stuff.

Links and References:

Do you agree with what Oren has to say or do you have any questions for him? Let us know in the comments below, we’d love to hear from you.

Check out the next episode of Getting Goosebumps, "The Key Ingredients For A Good Story" with screenwriter Jill Baer.

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